A recent survey, done on behalf of IBM, found that 78% of U.S. respondents say that a company’s ability to safely protect their data is “extremely important” while 20% “completely trust” companies they interact with to protect their data. The survey also found that 75% of respondents will not purchase a product from a company they do not trust.

The results from this survey are important as it shows customers will not make a purchase if they do not trust your business. It is paramount to create trust and to sustain it. It is important to implement cybersecurity measures to safeguard your customers’ data. If a breach occurs, it is important to quickly notify your customers and those affected. Efficiently executing your incident response plan, while being transparent to your customers, can help restore any trust lost because of a breach.