For sisters Zoey and Lydia Heyn, the mission of Zo’s Mini Donuts is simple and sweet: bring hot and fresh donuts to the community. What started in 2023 as a single food truck in Sawyer has blossomed into a thriving business with three mobile food trucks and a plan to double that number in the next year. This extraordinary growth, however, presented a new set of challenges for the young entrepreneurs.

The duo was confident in their family recipe and their ability to sell delicious donuts, but they needed guidance on the business aspects of how to grow their company. As they hired more employees, Zoey and Lydia found themselves needing a deeper understanding of financial management and human resources – which is exactly where the Michigan Small Business Development Center came in.

“We applied to our Southwest Michigan Regional Chamber HYPE pitch competition and we actually won,” said Zoe. “When we won, we were given a list of all these resources that we had access to that we didn’t know about.” One of those resources was the Michigan SBDC, which connected them with Southwest Region Senior Business Consultant Wendy Spreenberg.

“What we really needed was things that we couldn’t find on a Google search,” Lydia explained. “We needed contacts for suppliers, we needed contacts for packaging.” Wendy worked with the pair on their financial management, helping them understand cash flow and how to get the most out of their wholesale suppliers. She also provided them with invaluable knowledge and contacts for the behind-the-scenes operations of their business, which made their busy summers run more smoothly.

“Lydia and Zo were tremendously skilled already,” Wendy said. “What I brought to the table was helping them understand a little bit more about their finances.” 

With Wendy’s guidance, Zo’s Mini Donuts has been able to win additional competitions, expand its fleet of food trucks, and grow its team to 15 part-time, seasonal employees, with plans for more. The Heyns’ vision is to make Zo’s Mini Donuts a tradition in Southwest Michigan and eventually expand to college campuses and even retail.

“It was just so helpful to have someone to turn to when we hit a wall or we didn’t know what to do next,” said Zoe.

The Michigan SBDC is proud to support ambitious young entrepreneurs like the Heyn sisters. Their energy and drive are a perfect example of how a great idea, combined with the right resources, can lead to incredible growth.

“The best thing about working with the Michigan SBDC is working with the clients,” Wendy said. “They have unique stories and unique business approaches. Specifically for Zo’s, they brought the energy, the enthusiasm, the will and the desire – as well as the ambition to get their business not just started, but grown to the next level. I love working with them.”