Kinetica Labs


About Kinetica Labs

Kinetica Labs is a pioneer in the development of sensing and simulation technology for occupational safety and health. Their solutions address Work-Related Musculoskeletal Disorders (WMSDs), a leading cause of pain, suffering, and disability in the workforce. Kinetica’s award-winning Motion Capture technology converts a video to accurate posture data that can be used to assess ergonomic risks in the workplace without the need for markers, suits, or sensors.

The SBDC has provided ongoing support and encouragement to me and the Kinetica Labs team over the last 3 years and I have great news – yesterday, Kinetica Labs was acquired by VelocityEHS (Humantech)! Thank you for everything you’ve done to help make that happen!Brenda Jones, CEO

Key Accomplishments

  • Recently acquired by VelocityEHS (Humantech), the world’s leading provider of cloud-based environment, health and safety software
  • With locations around the world (including Ann Arbor) VelocityEHS can now make Kinetica’s technology available to its over 13,000 customers
  • Kinetica was awarded an NSF STTR grant of $265K prior to their eligibility changing due to the acquisition

Michigan SBDC Assistance

Tech Team Consulting

•Market Research

•Marketing and Production Development Strategy

•SEO Analysis

•IP Strategy

•Pitch Competition Materials Review

Additional Support From

•Ann Arbor Spark

•Economic Growth Institute First Customer Program Michigan

•Women Forward Pitch Competition

Published September 2021.

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