Founded by childhood friends and Hudsonville, Michigan natives Paul Reiss and Michael Meadows, Protein Pints has redefined the frozen dessert market with a unique, health-conscious product. Their journey began in a home kitchen and evolved through a collaboration with Michigan State University’s dairy plant, where they leveraged advanced food science and innovative manufacturing techniques to perfect their formula.

The company’s product stands out by using a proprietary process to expertly blend all-natural, gluten-free ingredients, ensuring each pint delivers 30 grams of protein without compromising on the rich, indulgent taste of traditional ice cream. This technical innovation has earned the brand significant recognition and success, including winning the grand prize at the 2024 Rice Business Plan Competition.

Protein Pints’ strong ties to Michigan are a cornerstone of their story, from their development at MSU to early distribution in Michigan-based retailers like Meijer. The brand has since expanded to over 8,000 stores nationwide with major retailers like Kroger and Target, and is projected to be a $20M business in 2025, proving that their commitment to both flavor and function has made them a disruptive force in the industry.