Stafford’s Hospitality has provided premier waterfront dining and historic lodging throughout northern Michigan for over 60 years. It’s a family business, with three generations in the mix. But at Stafford’s, family means much, much more — it’s the way every guest is welcomed and every associate is treated.

“I always wanted to carry on our legacy,” said Chairman Reginald Smith. “But when you’ve been in business as long as we have, sometimes you get a little myopic, and it’s important to see how the world really views Stafford’s Hospitality.” That’s when he contacted the Michigan SBDC’s Growth Team Business Consultant Jim McLain.

The Michigan SBDC Growth Team forged a long-term relationship with Stafford’s Hospitality management, utilizing tools such as The Value Builder System™. They helped identify a new horizon for the business and a solid direction for growth, with options for the future and for the next generation.

“We want to be the finest hospitality company in our area by delivering extraordinary experiences to our guests, valuing our associates with an excellent workplace environment, and being an asset to the communities in which we do business,” said Reginald.

For more information about Stafford’s Hospitality properties, including Bay View Inn, Perry Hotel, Crooked River Lodge, Pier Restaurant, Weathervane Restaurant and the Noggin Room Pub, visit staffords.com.